Men's Initiative for Jane Doe Inc.

The Campaign Business Council would be looking for creative projects by which to involve work forces. We will examine vehicles by which small neighborhood businesses can participate meaningfully as well as area corporations with larger work forces.

Sponsor Research: The objective here will be to track the ways our campaign successfully reaches men in our work forces.

Social Marketing: Advise the campaign's co-branding strategy to market the messages of mutual respect and nonviolence in terms men will hear, respect and join with.

Endorsement Outreach: To assist the campaign's goal of reaching 200 business and community organization paid endorsements.